By Andrew Griffiths
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Additional info for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
This can be very effective— however, there are a number of downsides. First and foremost is the expense. Full colour comes at a price and generally it is quite a lot more than the other options (I have seen it double the price). Secondly, most newspaper printing is reasonably low quality and as a result the reproduction can be quite poor. The paper used is the cheapest available, which is pretty reasonable for a product with a shelf life of perhaps one or two days before it is used to wrap vegetable peels, so full colour advertisements can be a little flat in appearance.
The first part of any television advertising campaign is to establish exactly what you are trying to achieve from the campaign and, of course, what you are trying to sell. The clearer your goals and objectives are the greater the chance your television advertising campaign will be a success. In recent years there has been a move towards simple commercials promoting one key aspect of a business or one specific product. The reason for this is simply that there are so many advertising messages being bombarded on consumers that one well-sold point has a far greater chance of sinking in than half a dozen points fired at the consumer.
Have all the terms about what you will get and when you will get it written in black and white before commencing and you should have no problems at all. 39 101 Advertise 29/6/06 1:41 PM Page 40 101 WAYS TO ADVERTISE YOUR BUSINESS 14 Keep a notepad by the television If you are planning on doing television advertising to attract more customers for your business it pays to do your homework. Part of this homework is watching television to see what other businesses are doing. I suggest keeping a notepad and pen handy whenever you are watching television to make notes about commercials that attract your attention.
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising by Andrew Griffiths