By Susan Sweeney CA CSP HoF
With 1000s of confirmed assistance, instruments, and methods, this freshly up to date edition explains the way to utilize the newest internet 2.0 traits and methods reminiscent of RSS, blogs, podcasting, and cellular advertising for on-line luck. marketers, company advertising and marketing managers, small enterprise proprietors, experts, site owners, participants, new media execs, and web site designers will locate this guidebook worthy for constructing on-line strategies. A significant other site offers up to the moment online marketing information and extended info. From optimizing web pages for se's and incorporating dynamic public kin suggestions to offline promoting and making sure patron pride, this handbook is unbeatable for important on-line promotional assets.
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Additional resources for 101 Ways to Promote Your Web Site (101 Ways series)
Google is engines to search the Internet for pages to index. obviously very important in the search engine community, so be sure your site is easily accessible to its spider. Each search engine has its own unique ranking criteria and its own unique algorithm, or formula, giving different weighting to each of the criteria in its formula. For the search engines that you have decided to focus on, you have to learn as much as you can about their ranking criteria and relative weighting. 2 for a breakdown of how the search engines score sites.
Assess your Web site traffic logs. 4. Use keyword suggestion and evaluation tools. As you work your way through the list of techniques, you want to cycle back to some of the techniques because you will come across search terms that can expand the scope of your original efforts and open the door to new, more targeted phrases that you might have missed the first time around. Brainstorming, Surveying, and Reviewing Promotional Material Try to think as your target market would if they were to do a search for information on a topic contained within your site.
A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a Web site that competes with you. Another useful test is to ask, “Does this help my users? ” • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to Web spammers or “bad neighborhoods” on the Web, as your own ranking may be affected adversely by those links. Step 6. Link Strategy Most of the search engines are giving heavy weighting to link popularity and link relevancy—that is, the number of links to your site from other sites, blogs, social media, rating and review sites, and other places on the Internet.
101 Ways to Promote Your Web Site (101 Ways series) by Susan Sweeney CA CSP HoF