Advances in Advertising Research (Vol. V): Extending the - download pdf or read online

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

ISBN-10: 3658081317

ISBN-13: 9783658081317

ISBN-10: 3658081325

ISBN-13: 9783658081324

Advances in ads learn are released through the ecu ads Academy (EAA). This quantity is a compilation of study awarded on the twelfth foreign convention in advertisements (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention collected a hundred and five best researchers from 23 international locations less than the convention subject matter “To Boldly Go... Extending the bounds of Advertising”. The publication presents overseas cutting-edge learn with 23 articles through popular students from the global ICORIA network.

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15, No. 5, 550-559. A. (2000), "Social Marketing: An Evolving Definition" in: American Journal of Health Behavior, Vol. 24, No. 1, 11-17. ;A. Turrini and E. Tanzi (2012), "Non Castigat Ridendo Mores: Evaluating the Effectiveness of Humor Appeal in Printed Advertisements for HIV/AIDS Prevention in Italy" in: Journal of Health Communication: International Perspectives, Vol. 17, No. 9, 1011-1027. Starks, H. B. Trinidad (2007), "Choose Your Method: A Comparison of Phenomenology, Discourse Analysis, and Grounded Theory" in: Qualitative Health Research, Vol.

M. White (2009), "Response efficacy : the key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages" in: Accident Analysis & Prevention, Vol. 42, No. 2, 459-467. S. Stanaland and D. Chan (2010), "Using Protection Motivation Theory to Predict Condom Usage and Asess HIV Health Communication Efficacy in Singapore" in: Health Communication, Vol. 25, No. 1, 69-79. Manyiwa, S. and R. " in: Journal of Marketing Management, Vol. 28, No. 11-12, 1419-1437. Mattson, M. and A.

The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students" in: Psychology & Marketing, Vol. 30, No. 10, 874-890. S. J. Rotfeld (1997), "There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself" in: Journal of Advertising, Vol. 26, No. 3, 45-59. ;B. M. White and R. " in: Qualitative Health Research, Vol. 17, No. 1, 61-74. C. M. White (2009), "Response efficacy : the key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages" in: Accident Analysis & Prevention, Vol.

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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki


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