By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Advances in ads learn are released through the ecu ads Academy (EAA). This quantity is a compilation of study awarded on the twelfth foreign convention in advertisements (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention collected a hundred and five best researchers from 23 international locations less than the convention subject matter “To Boldly Go... Extending the bounds of Advertising”. The publication presents overseas cutting-edge learn with 23 articles through popular students from the global ICORIA network.
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Extra resources for Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
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The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students" in: Psychology & Marketing, Vol. 30, No. 10, 874-890. S. J. Rotfeld (1997), "There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself" in: Journal of Advertising, Vol. 26, No. 3, 45-59. ;B. M. White and R. " in: Qualitative Health Research, Vol. 17, No. 1, 61-74. C. M. White (2009), "Response efficacy : the key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages" in: Accident Analysis & Prevention, Vol.
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki