Read e-book online Advertising: Information or Manipulation? PDF

By Nancy Raines Day

ISBN-10: 0766011062

ISBN-13: 9780766011069

Discusses how advertisements has built, how businesses use it to attract shoppers, and the effect of advertisements on humans, quite kids.

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Extra info for Advertising: Information or Manipulation?

Example text

Nine out of Ten Doctors Recommend On . . the radio, disk jockeys chat about a local restau- rant. " asks one. "Yeah, that's great but have you had the spinach salad? " like normal DJ actually an advertisement. chit- A company has paid for a specific period of time during which promoted by the on-air their restaurant will be sonalities. powerful. This It is type of It that the product being discussed and new and that the away with done live slip is creates a sense something hot itself it. could never by because the commercials are and change each time.

40 as vehicles, bus Advertising's Role in American Culture Following a number of lawsuits won by individual states trying to recover the costs of treating tobacco- related illnesses, Congress attempted to strike a national settlement with the tobacco industry. —which proposed agreement The would have prohibited Camel and banned advertising characters such as Joe billboard ads, imprinted clothing, and sponsorship of sporting events tions on —was voted down. Additional restric- cigarette advertising aren't expected to go into effect until late 1999.

Targeting When is is women. An ad from the make 1920s "What does a man know about complexion, the skin? Nothing. .

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Advertising: Information or Manipulation? by Nancy Raines Day

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