Download e-book for kindle: All You Need is a Good Idea!: How to Create Marketing by Jay H. Heyman

By Jay H. Heyman

ISBN-10: 0470237910

ISBN-13: 9780470237915

ISBN-10: 0470378654

ISBN-13: 9780470378656

In All you would like is an effective inspiration, Jay Heyman indicates you ways to create robust advertising and ads principles that might dramatically raise revenues in your enterprise. ideal for marketers and small enterprise owners?or operators of any measurement enterprise, for that matter?this important advertising source may help any enterprise stand out on the market, construct higher industry proportion, achieve exposure, and scare the pants off the contest. This ebook is the right consultant to making actually strong advertising messages.

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Additional info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

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If we had done what I encourage you to do — develop a strategy first, develop ideas later — then the elimination process would have been a lot simpler. But like you, we were in a hurry to get back to running our business. Unlike you, I had spent a career doing this, so I could sense what was good and what wasn’t, at least to me. I knew the strategy, though never written or formalized, was to convince potential clients that our experience at large agencies made us good at all the stuff that big agencies do (strategic positioning, powerful creative).

In fact, it might be just the opposite; new methods of communicating a marketing message will rely even more heavily on the power to create a good idea to differentiate the company or product. com), what does it take to make a particular blog stand out? What’s that you say? A good idea can make a blog stand out? Interesting, I never thought of that. indd Sec4:xxviii 4/7/08 7:11:20 PM INTRODUCTION xxix It is my goal to help you stand out from your competition by actually having people notice your marketing communications.

You owe it to yourself to try it. Tomorrow’s solutions. Today. Taste is always in season. Even when you can afford the best it’s always nice to find excellence at a reduced price. ) ♦ Seeing is believing. ♦ Often imitated. Never duplicated. ♦ Money Talks. Nobody Walks. ) A good idea is so much better than a poor idea. And even a weak idea has it all over no idea at all. What is the difference between a weak idea, a good idea, a great idea, and, heaven forbid, no idea at all? WEAK IDEA Weak ideas, like the preceding examples, will immediately sound familiar to you as you are creating them.

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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman

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