By Martin Lindstrom
Foreword by way of Morgan Spurlock
From the bestselling writer of Buyology comes a surprising insider's examine how today's worldwide giants conspire to imprecise the reality and control our minds, all in provider of persuading us to buy.
Marketing visionary Martin Lindstrom has been at the entrance strains of the branding wars for over two decades. the following, he turns the highlight on his personal undefined, drawing on all he has witnessed in the back of closed doorways, exposing for the 1st time the total quantity of the mental methods and traps that businesses devise to win our genuinely-earned dollars.
Picking up from the place Vance Packard's bestselling vintage, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals:
New findings that demonstrate how advertisers and agents deliberately aim young children at an alarmingly younger age -- beginning after they are nonetheless within the womb!
Shocking result of an fMRI learn which exposed what heterosexual males particularly take into consideration after they see sexually provocative ads (hint: it isn't their girlfriends).
How dealers and outlets stoke the flames of public panic and capitalize on paranoia over international contagions, severe climate occasions, and foodstuff infection scares.
The first ever neuroscientific facts proving how addicted all of us are to our iPhones and our Blackberry's (and the stunning truth of cellphone habit - it may be more durable to shake than addictions to medications and alcohol).
How businesses of all stripes are secretly mining our electronic footprints to discover the most intimate information of our deepest lives, then utilizing that info to focus on us with advertisements and provides 'perfectly tailored' to our mental profiles.
How definite businesses, just like the maker of 1 renowned lip balm, purposely modify their formulation with a view to make their items chemically addictive.
What a 3-month lengthy guerilla advertising scan, performed in particular for this e-book, tells us in regards to the strongest hidden persuader of them all.
And a lot, a lot more.
This searing disclose introduces a brand new classification of tips, strategies, and seductions -- the Hidden Persuaders of the twenty first century- and exhibits why they're extra insidious and pervasive than ever.
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Additional resources for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom