By Victor L. Hunter
"In a hugely aggressive international industry, this concept of "creating a neighborhood of shoppers" is really an fascinating and insightful strategy to do business--both brief- and long-term." -- Dr. Stephen R. Covey Covey management heart "At final . . . Hunter and Tietyen have written a "must-read" implemenation advisor for enterprise marketers!" -- Leonard A. Schlesinger George F. Baker, Jr., Professor of commercial management Harvard collage "This ebook is innovative. i am confident Vic Hunter and his affiliates have set the normal for business-to-business advertising within the twenty first century." -- Bob Stone, Chairman Emeritus Stone & Adler, Inc. "What an outstanding e-book! . . . really leading edge considering and a must-read for any government liable for his or her company's advertising and marketing future." -- Chuck Tannen, President objective convention company "Two kinds of pioneers can adjust the norms of the way trade succeeds: those that find a greater means and those that placed that higher method into perform. Hunter is likely one of the detailed breed who meets either elements of that definition. He has sophisticated the artwork of database advertising and utilize it in solidifying enterprise relationships." -- Edward L. Schmitz Director, New enterprise improvement Shell Oil items
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Additional info for Business to business marketing: creating a community of customers
Practical . . Solid . . Intelligent . . and born out of frontline experience, not back-end theories. Donald R. Libey, Libey Incorporated Direct marketing futurist, consultant, author, and speaker Vic Hunter and his team have worked with us for six years. We used these concepts to build a strategic advantage in the marketplace and a productive Customer Service Center. Hunter Business Direct was a seamless extension of our field sales force. This book shares how to build that advantage into the business-to-business marketplace.
In today's business vernacular, I've "been there. . " In the mid-1980s, while I was responsible for worldwide marketing, sales, and support at Hewlett-Packard (HP), we began putting together a similar integrated marketing strategy that enabled HP to move from primarily a technology-driven company to one that was more market/customer driven. I can frankly say that I believe a significant part of HP's success in the past ten years has been related to using the integrated approach described in this book to build customer relationships.
I'm convinced Vic Hunter and his associates have set the standard for business-to-business marketing in the 21st century. Bob Stone, Chairman Emeritus Stone & Adler, Inc. What an exceptional book! While many marketers are still trying to tweak old sales and marketing paradigms, Vic Hunter has a realistic vision of how companies must change their approach in order to remain competitive in today's tough business environment. Truly innovative thinking and a must read for any executive responsible for his or her company's future marketing plans.
Business to business marketing: creating a community of customers by Victor L. Hunter