Drew Eric Whitman's CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency PDF

By Drew Eric Whitman

ISBN-10: 1601630328

ISBN-13: 9781601630322

FACT: Your mind is being controlled-and you don't even comprehend it. simply because should you imagine the advertisements you're seeing this day are only lovely photos with great, inventive replica, you're fallacious. fact is, you're being powerfully motivated by means of dozens of confirmed clinical ideas of advertisements psychology... little-known options of buyer persuasion that cross thoroughly omitted via the purchasing public. And they're inflicting you-and thousands like you-to spend huge, immense quantities of cash each day on numerous services and products. yet what are those rules? How do they paintings? and the way are you able to use them on your personal advertising?

Prepare your self for a distinct studying adventure as writer Drew Eric Whitman takes you on a wild, roller-coaster journey throughout the streets of latest York's famed Madison street and teaches you the categorical mental recommendations that today's best copywriters and architects use to persuade the masses... and the way you should use them to speedily elevate your revenues, it doesn't matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets and techniques that he realized in the course of his 25+ years within the advert company, including:

*60% of individuals learn basically your headline and what to do approximately it
*Captions less than photographs get 2 hundred% better readership than non-headline copy
*Ads with sale costs draw 20% extra attention
* To double your ad's attention-getting price, you want to amplify it 400%
*Four-color advertisements are as much as forty five% greater than black and white
*Prices finishing in "95" are much less powerful than these finishing in "99"
*The psychology of size... web page positioning... typefaces... pricing...social proof... and color
*How to make humans think what you say
*How to cajole humans to respond
*Effective tips for writing psychologically effective headlines
*What error to prevent in any respect costs
*What you have to always/never do on your ads
*Expert formulation, assistance, advice and strategies
*And a lot more.

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Additional info for CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them. What’s the core benefit of your product or service? If you sell shovels, you must understand that people don’t want a long pole with a flat piece of attached metal. They do want the holes so they can plant beautiful trees and colorful flowers and make their homes look more attractive! If you sell microwave ovens, people don’t want the big, clunky electrical box with all the fancy buttons and the spinning glass plate.

Again, instant ego appeal. Back to Rolls-Royce. Question: Would such a distinguished British automaker—long before they were gobbled up by BMW and Volkswagen—stoop to engaging in such a “manipulative” ploy? Answer: Is a bullfrog waterproof? Imagine a full-page magazine ad consisting of little more than one large photo of what looks like a Manhattan intersection. From our bird’seye view, we see a driver patiently waiting for the light to change. The ridiculously shiny black convertible Rolls-Royce with Sir Charles Sykes’s internationally recognized silvery winged mascot, “The Spirit of Ecstasy,” declares the owner’s good taste and insistence on excellence.

They’ll quote you $800 to replace your windshield because of that tiny chip in the glass. What they won’t tell you is there are many ‘insider’ secrets in our business for getting these jobs done for a fraction of the cost. ” So how can you quash your competitors’ sales arguments by launching a preemptive strike using the Inoculation Theory? The key is to prep them in such a way so that your prospects process your competitors’ claims though your filters! Like the auto body shop owner in the last example, tell them what to look out for; what’s good; what’s bad; what’s suspect.

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman

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