By Pauline Bickerton, Matthew Bickerton and Upkar Pardesi (Eds.)
This article is a advisor to utilizing the web for advertising protecting intranets for Marcomms, digital direct and one to 1 advertising. It comprises chapters on advertising info platforms, model, fee, suggestions, matters and case studies.
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Additional resources for Cybermarketing. How to use the Internet to market your goods and services
What product ranges sell best off the page and which ones demand a different approach? If you are looking to promote your organization online this sort of information can be essential. It is very hard to decide how company data should be used and what data is needed as it will depend on the job in hand and the information available. Sales records are usually a good place to start when analysing the market. The sources of internal company data that can be used to gain a useful impression of potential company performance in the marketplace are highlighted here.
E. point of sales materials. All this information is broken down by region and shop type. Additional information is available from the data, the most important of which is probably breakdowns of forward and reserve stocks. The major disadvantage of audit reports to the market researcher is that the Nielsen Index is confidential and may only be used by those who have permission from the client. The main advantage of audit information is the trend patterns which emerge from national data. Audits are becoming increasingly dependent on the large multiples and if a company such as Boots refuses to participate, the results of the audit can be somewhat suspect.
Marketing intelligence, analysis and evaluation with a view to acquisitions and licensing agreements/joint ventures. • Legal aspects of patents, legislation affecting products, labelling, restriction and sale – importance in export evaluation. Where do I start my online marketing research? Before deciding on what methods should be used to collect information, it is necessary to be clear about the marketing problem, the aims of the research, the budget available and sources and methods of collecting data.
Cybermarketing. How to use the Internet to market your goods and services by Pauline Bickerton, Matthew Bickerton and Upkar Pardesi (Eds.)