By Guy Cook
The Discourse of Advertising explores the language of latest ads. cook dinner argues that ads are consistently in complicated interplay with the texts round them, with tune and images, and with the folk who make and event them. This moment variation addresses modern advertisements within the context of present adjustments in communique. ads span more than a few mediums from billboards to e-mail and the writer sensitively analyses their social features and results at the person. New ads contain these for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the publication has additionally been considerably rewritten. this can be a accomplished and worthwhile reference consultant to all facets of the language of ads.
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Extra info for Discourse of Advertising (Interface)
He hesitates—then offers it to 40 THE DISCOURSE OF ADVERTISING Figure 16 Wrigley’s chewing gum ad: ‘Last stick’ her and she accepts. From the seat in front, a small boy looks round curiously, until the hand of the invisible adult beside him descends firmly on to his head and twists him back towards the front. We return to the young woman who is reading the Wrigley’s wrapping paper. The camera shows her hand in close-up as she breaks the stick in half, and offers one half back to the young man.
American teachers are aghast at the intrusion of television ads into the schoolroom as Channel One, a news show designed for teenagers, was broadcast in 400 schools across the country this week’ (Guardian 7 March 1990). a Are there television programmes in which the appearance of ads is undesirable? b Are there tv programmes in which astute advertisers would not want their ads to appear? c Consider the positioning of ads in tv broadcasts of live sport, religious worship, news of major disasters and state funerals.
We now see there are two people on the toboggan, one holding tightly to the other. The toboggan smashes through the lemon. SCENE THREE: IN THE TUNNEL MUSIC SLOWS, LOSES BEAT, GROWS WHIMSICAL 15 A squeeze of lime 16 Is the perfect combination 17 An underwater shot inside the toboggan tunnel and/or the can of Sprite. We are moving through ice cubes towards the surface. Camera comes to a slice of lime at the other end of the tunnel, and breaks through. The two tobogganers are out in the open again.
Discourse of Advertising (Interface) by Guy Cook