Download PDF by Jessamyn Neuhaus: Housework and Housewives in Modern American Advertising:

By Jessamyn Neuhaus

ISBN-10: 023033797X

ISBN-13: 9780230337978

ISBN-10: 134929618X

ISBN-13: 9781349296187

An research of the way because the finish of te 19th-century ads businesses and their housekeeping product consumers applied a remarkably constant depiction of housewives and house responsibilities, illustrating that that even though moment Wave feminism effectively referred to as into query the housewife stereotype, homemaking has remained an American female perfect.

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Extra info for Housework and Housewives in Modern American Advertising: Married to the Mop

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Moreover, she can take pride in her wash, as she provides the best possible care for her husband and children—she’s achieving the highest standards of homemaking. The housewife in this commercial was also supposedly a real woman praising Rinso. The popular testimonial ad appeared throughout all kinds of advertising, even before the emergence of the modern advertising industry at the turn of the century, and continues to be used for some kinds of products. It’s hard to say how many letters from product fans in the 1940s were genuine and how many were composed in the creative departments of ad agencies.

Housewife” and how frequently she would be seeing and hearing Oxydol advertising. ”28 Radio commercials for laundry products in the 1930s and 1940s built upon and reinforced messages in print advertisements. 29 P&G, THE LAUNDRY ROOM 33 in an effort to market Oxydol detergent, conceived Ma Perkins in 1933. 30 Even savvy media consumers today are rarely consciously aware that advertising is not tangential to our entertainment but rather the reason most of our popular entertainment even exists. The creators of soap operas did not conceive of them as a way to entertain a listening audience, but rather as a means to get a target consumer—the housewife—to hear advertising for detergents and cleansers.

25 In one trade journal ad, Super Suds promised grocers that “old customers, new customers will crowd your store to buy the new improved Concentrated Super Suds” after a newspaper and magazine ad campaign was estimated by the company to reach 17,000 people every week. A 1939 grocery trade ad suggested store owners use floor displays, pennants, and banners to coincide with newspaper and radio ads, and then: “THE RUSH IS ON! ” Beginning in the 1930s, coupons and mail-in offers also abounded in laundry soap advertising.

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Housework and Housewives in Modern American Advertising: Married to the Mop by Jessamyn Neuhaus


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