Read e-book online How to Write Advertising That Sells - 2nd Ed PDF

By Clyde Bedell

ISBN-10: 0070042993

ISBN-13: 9780070042995

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Extra resources for How to Write Advertising That Sells - 2nd Ed

Sample text

A h~stencal dance tune ~nterpret~d by maniacs. Now came the stage-wide chmax-a hundred S~lOlstS ,:e~~mg back toward the wings, a hundred troupers on the stage floor m the ngldlty of death. The dance is over. . What, no encore! (t Contrast We have mentioned only a few of the many ways in which writers work magic into their words. s. The ~se of sudden and sharp contrasts, for instance; the great thing ~galnst the small, the fanciful avainst the realistic, the simple agaInst the complex. The illustrati~l below is still another use of contrast.

Wntders. Perhaps the essential thing is that its use should goo taste. " H. G. Wells' "A ' . " a . us, In consequence of the continuance of that . means of education at the disposal of the Protestants stunted and sterilized" Allit ti nd Presbytenans . I era IOn IS on every ha d S 1 were stances for yourself. n. p ICU ar y t e first, Onomatopoeia Onomatopoeia-or . Iy, ec hoi utin t h . mo re SImp oism-e-is capable of contribgot e magical effect of writing. Poe's "Bell " . II' stanced as an excell t I f S IS usua y Inalliteration generou:?

Thereupon, the tribe seeing that the words were certainly alive, and fearing lest the man with the words would hand down untrue tales about them to their children, they took and killed him. But later they saw that the magic was in the words, not in the man. BE INSPIRED BY GOOD WRITING EFFECTS ARE HAD BY VARIOUS MEANS COpy CAN INVOKE WORD MAGIC COPY-WRITING SKILL CAN BE DEVELOPED Read and Study Good Writing Practice Improve Your Mind -KIPLING Yes, the magic was in the words. And is. Cyrano's words won Roxane for Christian.

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How to Write Advertising That Sells - 2nd Ed by Clyde Bedell


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