Islamic Marketing: Understanding the Socio-Economic, by Čedomir Nestorović PDF

By Čedomir Nestorović

ISBN-10: 3319327526

ISBN-13: 9783319327525

ISBN-10: 3319327542

ISBN-13: 9783319327549

This booklet analyzes the present Islamic advertising surroundings. because the Muslim international is very diversified when it comes to financial improvement, customs and traditions and political and felony platforms, it is important for corporations and agents to investigate the surroundings ahead of trying to handle those markets. the writer emphasizes that it's ineffectual to tricky the distribution and merchandising techniques if the marketplace doesn't exist when it comes to paying for energy or demographics, if power shoppers don't believe that services solution their wishes and calls for or if there are political and felony limitations to businesses desirous to input those markets. The e-book deals particular insights into the industrial, socio-cultural, and politico-legal setting within the Muslim global, that are crucial for retailers to appreciate and shape the rules of powerful advertising strategies.

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Extra info for Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

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1 Economic Indicators Islam is perceived as a unique religion, with rituals and principles influencing consumer behaviour deeply and differently from other religions. As such, companies should have a unique global Islamic marketing policy covering all Muslim markets in the world, and this policy should be different from the policies they apply to other markets. But, in reality, companies willing to do business in Islamic countries use the same marketing methods and tools they use for other countries.

A Muslim born in Sweden may have more in common with other people living there than with a Muslim living in Turkmenistan. This is also true for second- or third-generation Germans of Turkish origin who may have very little in common with people living in Anatolia. 4 The first environment to be analysed is the economic environment because the potential size of a given market has to be assessed before rolling out marketing plans. Even if consumers want to buy some products and services and there is no political or legal barrier, we still have to consider purchasing power.

1 (Spr. 2012), pp. 108–134. 43 Roula Khalaf “Shia of Lebanon emerge from poverty to face charges of overstepping their powers” in The Financial Times, 5 May 2006. 44 There is an ongoing discussion about the real benefit of remittance money. It definitely increases the purchasing power of those living in the country of origin of people working abroad but this money does not help improve the overall economic situation of the country. 45 Western Union and other money transfer companies of course profit from this flow of money coming from abroad.

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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment by Čedomir Nestorović


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