Download e-book for kindle: Living the Brand: How to Transform Every Member of Your by Nicholas Ind

By Nicholas Ind

ISBN-10: 0749441291

ISBN-13: 9780749441296

Very good process. Pragmatic, practical and deep!... Institutional-focused greater than business-centric, this booklet offers the keys to align humans worth schedule with the corporate aspirations

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Additional info for Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Example text

So, soon there were imitations of former guild signs and emblems of neon cakes outside cafés. Osram not only developed the cold white fluorescent tubes promoting the German swastika in Paris but also polychrome tubes producing any desired colour combinations and enlivening city streets even more. 127 The neon sign of the Nazi newspaper Die Braune Post was hailed as an example of successful urban illuminated advertising. 5 × 10 m was put up on the Columbus Haus. 128 Elaborate light shows were a feature of Nazi party rallies.

His dream is described in now dark, now fluorescent, terms and the men pass him by in an endless line, their faces ‘half averted, forever smiling uneasily as though sharing some secret and comforting knowledge of evil which he could never know’. The police officer occupied every day with these men’s confessions only realizes in his dreams how little he knows of their world of poverty, small-time criminality and drug abuse. These human beings live ‘in an unpossessed twilight land, a neon wilderness whose shores the Captain sometimes envisaged dimly’.

Gold. In Germany the engineer Paul Möbius published an introduction to the ‘manufacture, application and installation’ of neon lights. These manuals, unlike Claude Neon News, did not preach the religion of franchise-capitalism and the mythical superman Georges Claude but presented down-to-earth introductions to a new craft. Miller and Fink (who were connected with the electricity industry and therefore not without their own vested interest) itemized what was needed in the way of materials and conditions – for example, a workbench with a fireproof cover, running water, gas supply, blower fan and various burners.

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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion by Nicholas Ind


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