By Gerald R. Baron
Whoever you're, no matter what establishment or company you symbolize, your popularity may be destroyed in a single day. Feeding frenzies like Enron/Andersen and Firestone/Ford element to a brand new "post-media" international the place conventional drawback administration isn't any longer sufficient: the place assaults can come from wherever; and your key materials anticipate direct, directly solutions, with no conventional journalistic intermediaries. In now could be Too past due, Gerald R. Baron indicates executives and PR execs accurately how the foundations have replaced: why public discourse has became so gruesome; why you are most likely donning the black hat, no matter if you have got performed something mistaken or now not; and why the globalization stream makes you a good juicier aim. subsequent, he bargains a whole roadmap for protecting yourself--beginning with potent activities you need to take now, earlier than you are less than assault. realize easy methods to construct popularity fairness in brand new new atmosphere; find out how to live on the maelstrom via transparent considering and transparent process; and the way to get well your popularity within the days, weeks, and months that persist with a PR main issue.
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Extra resources for Now is too late: survival in an era of instant news
R e t p a c h 2 Toward a Postmedia World S eptember 11, 2001 is one of those dates in American history that will be seen as a turning point and a defining moment. It may well be seen as the moment in which the Internet came into its own as a critical communication medium. If so, September 11, 2001 might be marked as the date in which we first entered the postmedia world, in which the monopoly long held by traditional mass media was broken. We have come to take it for granted that news and information about the world will come to us via traditional media.
If big news occurs, the residents of the global village do not wait for the newspaper to be printed. They do not even turn on their car radios and wait for the news, or get the latest from the six o’clock evening news. When news hits about your company or organization, those in the village will come knocking on your front door—by the millions, potentially. Will there be anyone there to answer, or will they find the door closed and inaccessible with a sign saying, “We don’t want to talk”? The Personalization of Media The television audience on September 11, 2001 was enormous, certainly in the hundreds of millions and probably in the billions.
The impact on news sites was very significant. Table 2–1 provides a quick summary of sites, numbers of visitors, and increases over normal use. The young woman in the Pentagon who had come to rely on news sites to help keep her informed found those sites unusable on the morning of September 11. It was not just because millions of people were hitting these sites; their use of them was particularly burdensome. Fifteen percent of American Internet users got audio or video streamed to their desktops from these sites on that day, and 7 percent requested automatic email alerts that would provide them with up-tothe-minute information.
Now is too late: survival in an era of instant news by Gerald R. Baron